I’m filled with joy and can’t help smiling when I am typing in my office, alI I can hear from the outside is birdsongs.
In my point of view, this feature will share those happy aomosphere, particalarly, when you are looking for bridesmaid summer dresses at the moment. Today, I would be so happpy to introduce you a London-based brand Rewritten, which I think your bridesmaids will love…
Rewritten was launched in 2016 by friend and ex-coworker Katie Arnott and Frances Cookson. It’s the perfect combination – Frances is a fashion and talented designer and Katie has some quite crazy business skills so that Rewritten really couldn’t have two more amazing women at the helm.
“When Katie got married, she really tries hard to find inexpensive, pretty bridesmaid dresses ,” says Frances. “So that time we made our mind to do it ourselves! We lauched the business, applied for a Virgin Business start-up loan and the rest is history.”
“When designing the collection, it was important to create a style that suited to every size of bridesmaid, and you could have all of your girls in the different dresses but the same colourway,” explains Katie. “Our dresses are all silhouettes that we would like to wear ourselves – they’re easy to wear, flattering and elegant.”
“All the dresses are super swishy, comfortable and most importantly, they make you feel great when you wear them,” says Frances. “We use a beautiful flowing crepe polyester, which drapes really beautifully and is fantastic for dancing around – this was key! The dresses are also fully lined throughout in the same fabric and feature concealed zips and covered buttons.”
Frances was inspired by a gorgeous, floaty chiffon caplet that her mother wore on her wedding day in the early 80s. This bohemian yet contemporary silhouette has inspired the entire Rewritten collection. To my fascination, these are most definitely separates and dresses to wear again. Frances and Katie call this ‘sustainable bridesmaid shopping’ so you can farewell wardrobes full of dresses that will never be worn again.
Rewritten have also launched some fantastic new colours for Summer 2019 and there’s a outsranding new style too – the Seville dress. Named after the Spanish city that’s known for its abundant orange trees as well as the breathtaling beautiful Palace, the Seville dress features a sweeping train, dramatic shoulder ties and a flattering A-line cut with a V-front and back neckline and it’s available in all of Rewritten’s signature colours.
Chianti and Bluebell are the two new colours – Forest and Ink, besides their palette of Marine, Oyster, Concrete. You can imagine it, Forest is a jewel toned emerald green which is perfect for weddings both in summer and winter. Ink is a deliciously warm navy hue that is universally flattering on any skin tone. These heavenly shades are available with the Vienna, Mykonos and Florence styles as well as Seville.
